From March 1 through May 1, buyers can visit a participating nursery, look for the Throwing Shade VA tags, choose an eligible native tree or shrub species, scan the QR code and enter basic information, and receive a $25 discount on eligible trees valued at $50 or more (paper forms will be available if needed).
Visit a participating nursery near you.
Look for the ThrowingShadeVA tag!
Help us plant more native trees and expand biodiversity throughout Virginia. Native trees and shrubs provide food and habitat for wildlife, especially important pollinators, and their benefits to wildlife outweigh those of ornamental species. Native trees evolved in Virginia’s different ecosystems, so they are more adapted to their natural environment and more likely to thrive.
DOF is partnering with retail nurseries to offer discounts on eligible native trees and shrubs. The Throwing Shade VA program incentivizes customers to purchase native species of trees and shrubs, and nurseries to promote native species through customer discounts of $25 on eligible trees valued at $50 or more.
Nurseries
DOF is seeking retail nurseries or garden centers within the state of Virginia that have a diverse inventory of native species, enthusiasm for spreading the word about native species, and a customer-oriented focus.
DOF will provide tree tags, which will contain the QR code for reporting. DOF will also provide nurseries with paper forms for tree reporting when a smartphone is not available, as well as program outreach materials and a banner for the nursery to display.
To Apply
Now accepting applications for spring 2025. Submit your application by Friday, November 29, 2024. The full Request for Application is posted and can be accessed via the link below.
Retail nurseries will be selected to participate in the program based on a ranking process and the completion of their application.
To apply to be a part of this program, nurseries must register with eVA, our state procurement platform. See the “New Supplier Registration Guide” when you arrive at the registration page. When you register in eVA, you may be asked for a commodity code. Try listing one of these: 59540, 94743, or 94784. These are all associated with different nursery services. Or, view the different code descriptions here: eVA NIGP Codes.
Native trees and shrubs provide food and habitat for wildlife, especially important pollinators. Their benefits to wildlife outweigh those of ornamental species. Native trees evolved in Virginia’s different ecosystems, so they are more adapted to their natural environment and more likely to thrive.
Success of native species means that less maintenance and resources will be required to care for them, saving you time and money. Any landscaping needs can be met by planting natives, and there are diverse species to select from to meet your specific landscaping goals.
Once established in an appropriate area, most natives are hardy and require little watering or fertilizer, if any. Native trees maintain their own space and foster biodiversity in our communities and forests, all while improving water quality, preventing soil erosion, and effectively storing greenhouse gases.
DOF will provide a list of approved native tree and shrub species eligible for the discount, including eligible native cultivars and additional cultivar guidance (Eligible Native Species). The maximum tree size eligible for this program is 2-inch caliper.
Throwing Shade VA is a program funded through state water quality improvement funds, which DOF uses to reimburse participating nurseries for customer tree discounts. Available exclusively for retail sales, landscapers interested in using the discount program must ensure customers receive the benefit of the reduced pricing.
DOF developed a tool to map trees planted through the discount program. By scanning the tree tag QR code at the time of purchase, customers enter some basic information that helps DOF track the Commonwealth’s water quality improvement goals. This also provides vital information to inform agency decisions on allocating funding for additional planting projects. This information is confidential and will not be displayed or given to outside parties.
DOF will post a request for application (RFA) on this webpage in mid-October for prospective nurseries to apply to participate in the Throwing Shade VA program. This RFA will include full details about the program and how it will work. The application period will be open for several weeks, and nurseries must apply before the posted deadline in the RFA to be considered for spring program participation.
Retail nurseries will be selected to participate in the program based on a ranking process and the completion of their application.
To apply to be a part of this program, nurseries must register with eVA, our state procurement platform. See the “New Supplier Registration Guide” when you arrive at the registration page. When you register in eVA, you may be asked for a commodity code. Try listing one of these: 59540, 94743, or 94784. These are all associated with different nursery services. Or, view the different code descriptions here: eVA NIGP Codes.